The global colour expert, Pantone, has announced their Colour of the Year 2023, 18-1750, or Viva Magenta to you and I. Not for the colour shy, this fearless shade is ready to make a statement in any space.
Viva Magenta’s Roots
Like Dulux, Pantone’s Colour of the Year has been inspired by nature and the role it plays in our life post-pandemic. Pantone describes Viva Magenta as merging “…the richness, warmth, and strength of natural matters with the rich, open horizons of the digital world. The result is a shade of red that expands our horizons of authenticity.” A colour born for experimentation and celebration; it will add excitement to any colour scheme.
Viva Magenta at Home
Viva Magenta is inspired by carmine dye, one of the most precious, brightest, and strongest natural dyes in the world, historically used to colour textiles, cosmetics, and food. A bold colour by any definition, you can add a subtle pop of colour with accents or go bold and let it take centre stage.
Striking a balance between warm and cool, Viva Magenta is easily paired with other shades for walls, cabinetry, and woodwork. Farrow & Ball’s Lake Red is a close dupe for Viva Magenta, or you can always avail of Dulux’s colour match service to get a perfect match for your walls and woodwork. Want to add extra interest? Add a patterned wallpaper to give your design extra depth, like Matthew Williamson’s Orangery range featuring scattered orchids, butterflies and ornate birdcages.
For furniture paint, you can avail of Kitchen Stori’s Colour Match Service where we can match any RAL (European standard) or BS (British Standard) paint swatch. We offer this service via our retailers on the following ranges: Aldana, Belgravia, Clifden, Ellesmere, Florence, Georgia, Harborne, Jefferson, Madison, Strada Matte, Tavola, Wakefield, Winslow, and Zola Matte. Add a crimson-inspired focal point with a Viva Magenta kitchen island, paired with paler shades like Light Grey, Stone or Pantry Blue for your main cabinetry. For a bolder contrast, pair the radiant pink with Parisian Blue or Graphite or go monochromic and layer Viva Magenta with complimentary pinks for the ultimate style statement.
Subtly does it
For neutral lovers, Viva Magenta can be used as a pop of colour throughout your design, opt for a floral fabric, perfect for a roman blind or bench seating for a Viva Magenta reference. For a softer approach choose accessories that you can easily switch out like pink pendant lighting over your kitchen island, an abstract canvas above your dining table, an accent cushion for your seating area or a rug to pull your colour palette together.
Viva Magenta will command attention in any room, but with clever layering and design it can work in harmony to create a warm and inviting style that doesn’t overpower your space. For more interior inspiration download our brochure or view our Real Kitchen projects to see how you can be bold with your colour palette.